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Copywriter
"It Takes You Back"
Ritz Crackers
Copywriter: Rebecca Spina
Print, OOH
Just as food can be the key to someone’s heart, it can be the key to their past too. A bowl of chicken noodle soup warms every childhood sick day. Grandma’s pasta sauce sits you down at her dining room table for Sunday dinner.
Food memories are molded by the company we keep, the emotions we feel, and where we are. These memories are strong, made even stronger when they include your favorite snack.
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