"The Bare Minimum"

Olly

Copywriter: Rebecca Spina

Print, Television, Digital, OOH

We could all take better care of ourselves and the easiest way to start is by taking your vitamins. In less than 30 seconds, you are filling in the gaps in your diet and improving your well-being.

You might not go to the gym or eat all of your vegetables, but with Olly’s help, at least you're doing the bare minimum.

"Video Games" :30

Open closeup on a woman sitting on the couch focused on the game she’s playing. We hear someone’s voice come in over her headset.

FRIEND: How many hours have you put in so far?

WOMAN: Maybe close to a hundred?

FRIEND: When did you last go outside?

Cut wide to her living room. We can see dirty dishes and a days-old pizza box. She puts the controller down for a second and pops two Olly Vitamins into her mouth.

WOMAN: Don’t worry, I’m still being healthy.

SUPER: Feel like a boss even if your character moves more than you do.

LOGO: Olly

Maximum health, minimum effort.

"Mystery Man" :30

Open on a crowded dance floor. The camera pans to Sarah making out with someone in the center.

They break apart and Sarah excuses herself. She motions to a group of women to follow her to the bathroom.

Cut to Sarah and her friends talking at the bathroom sinks.

MEGAN: Sarah, you’ve been with that guy all night. What’s the deal? Who is he?

A beat passes.

SARAH: His name is Doug…or Christopher. I don’t exactly remember….He told me…I think.

Her friends laugh and leave ahead of her. Sarah reaches into her purse and takes two Olly Vitamins.

SUPER: Feel healthy faster than you forget that guy’s name.

LOGO: Olly

Maximum health, minimum effort.

"Treadmill" :15

Open on a man running on the treadmill. We see the incline is high and he’s been running for a while. It looks effortless.

The camera pans a few machines further down. A man sits at the edge of the treadmill, hunched over and scrolling his phone.

He reaches into his gym bag, takes two Olly Vitamins, and leaves the gym.

SUPER: Feel like a beast while doing the least.

LOGO: Olly

Maximum health, minimum effort.

Everything is a Get Well Card

Olly wants to ensure people don’t forget their well-being while focused on their goals. Send an Olly-branded message to anyone in need of a healthy nudge.