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"Break In Case of Emergency"

Neosporin

Copywriters: Rebecca Spina and Emma Silen

OOH, Packaging

Injury is a direct trigger to purchasing Neosporin. 

 

Now, Neosporin could boldly encourage people to hurt themselves, but that won’t be necessary. People manage just fine on their own. It doesn’t matter if you’re a skateboarder learning a new trick or you’re braving uneven streets in high heels, gravity and pavement come after us all the same.

 

Instead, find emergency Neosporin boxes near your next injury and keep moving. Neosporin is bacteria-proof and you-proof.

Out of Home Installation

New Packaging

In the event that someone is hurt closer to a pharmacy than an installation, they can still enjoy the satisfaction of breaking through packaging.

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